We love babies. And we took the best of nature and made it best for baby. That's why Johnson's® Naturals™ Head-to-Toe® foaming wash combines 98% naturally derived ingredients and over 100 years of trusted baby care knowledge to gently cleanse delicate skin and hair to pure baby softness. Simply made to our Best for Baby Naturals™ Products standards, this No More Tears® formula baby wash is as gentle to eyes as pure water and contains our mild pure & natural fragrance. Developed gentle enough for newborns.